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Master in AI Digital Marketing

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Course Brochure
Last Updated: 12/2025
Start Date Oct 06, 2025
Duration 45 Days
EMI Starting At ₹5900
Language Availability English

Course Key Highlights:

Learn concepts
Test your knowledge
Hands-on practice
Meet with Expert
Tech-Focused Approach
Career Support
Industry-Relevant Curriculum
Flexibility and Accessibility
Why should you opt for this course?
  • Digital Marketing Skills Are in High Demand
  • Stay Updated on Trends
  • Flexible Learning Options
  • Networking Opportunities

What will you learn?

  • Search Engine Optimization (SEO): Improving visibility in search engine results..
  • Social Media Marketing: Strategies for engaging on social platforms..
  • Content Marketing: Creating and distributing valuable content..
  • Email Marketing: Crafting and managing email campaigns..
  • Digital Advertising: Using platforms like Google Ads for online promotion..
  • Marketing Analytics: Tracking and analyzing marketing performance..
  • E-commerce: Building and managing online stores..
  • Generative AI in Marketing: Utilizing AI for marketing strategy and optimization..

Who should enroll?

Graduates & Freshers
Graduates & Freshers

Students or fresh graduates looking to build a rewarding digital career

Working Professionals
Working Professionals

Working professionals from IT, sales, traditional marketing, or content backgrounds looking to transition into digital marketing

Freelancers
Freelancers

Freelancers

What are the prerequisites?

  • Students or fresh graduates looking to build a rewarding digital career
  • Working professionals from IT, sales, traditional marketing, or content backgrounds looking to transition into digital marketing
  • Entrepreneurs and small business owners wanting to manage their own digital campaigns
  • Freelancers seeking to upgrade their skillset and client offerings

What is the price?

₹7000 ₹5900
₹5900 Buy Now

Course Curriculum

Phase 1: The Foundation & Mindset 2 lectures
  • Module 1: The Digital Leader Mindset

Objective: Build the strategic foundation for effective digital marketing

 

Topic Covered

  1. Learn how to deliver great marketing results even with limited client budgets.
  2. Find your perfect niche with our step-by-step templates and expert guidance.
  3. Build powerful personal branding strategies that work for you or your clients.
  4. Optimize any social media profile for better visibility, engagement, and growth.

 

Exercise

  1. Niche Identification & Strategy: Identify your ideal niche and create a simple marketing plan to target it effectively.
  2. Social Media Profile Optimization: Optimize a social media profile to boost visibility, engagement, and audience growth.

 

Benefits of the Chapter

  1. Achieve outstanding marketing results even on tight budgets.
  2. Identify and dominate your ideal niche with guided templates.
  3. Create impactful personal branding strategies for yourself or clients.
  4. Boost social media visibility, engagement, and overall growth.

 

Your Auction

Start by selecting one small business or personal brand and design a creative marketing campaign that delivers maximum results within a limited budget. Next, research to identify your ideal niche by pinpointing audience pain points and areas where your skills can have the greatest impact. Then, develop your personal branding strategy by defining your unique value, tone, and visual identity that reflects your professional goals. Finally, enhance your social media presence by optimizing your bio, using consistent visuals, and creating content that encourages engagement and builds trust with your audience.

Phase 2: Content & AI Mastery 10 lectures

Module 2: AI Content Mastery

Objective: Use AI to efficiently create all forms of content.

 

Lesson Topic

  1. Text-to-Text Mastery: Learn how to write powerful prompts and harness tools like GPT and Bard to create engaging, high-impact content with ease.
  2. Text-to-Image Mastery: Turn your imagination into art! Use tools like Midjourney and DALL·E to design stunning visuals directly from text.
  3. Text-to-Voice Mastery: Transform text into lifelike audio and boost productivity using 4+ advanced AI voice tools for effortless transcriptions and narrations.
  4. Text-to-Video Mastery: Go from script to video in seconds! Master 7+ AI-powered tools to create professional videos with speed and creativity.

Tools :- ChatGpt ; Daal - E ; midjourney

 

Activity / Exercise

  1. Text-to-Text Mastery:
    Use ChatGPT to create three different types of marketing content — a blog introduction, a product description, and a social media caption.
    Then, refine each prompt to see how changing tone and structure impacts the output. Record your best-performing prompts for future use.
  2. Text-to-Image Mastery:
     Using DALL·E or Midjourney, design three creative visuals: One social media advertisement, One poster or banner, and One concept art for a campaign idea.
     Experiment with keywords like “realistic,” “minimal,” “cinematic lighting,” and “vibrant colors” to explore visual variation.
  3. Text-to-Voice Mastery:
     Select a short blog paragraph or ad copy and use an AI voice tool (like Play.ht or ElevenLabs) to generate a lifelike narration.
     Test different voice styles, accents, and emotions to match your brand tone.
  4.  Text-to-Video Mastery:
      Use an AI video tool (like Pictory, Synthesia, or HeyGen) to create a 30–60 second promotional video from a written script.
      Add voiceovers, AI characters, and captions to enhance storytelling quality.

 

Benefits of the Lesson

  1. Develop prompt engineering skills to generate powerful and precise written content using GPT and Bard.
  2. Learn to visualize ideas creatively and produce stunning marketing visuals through text-to-image AI tools.
  3. Understand how to convert text into realistic voice content, enabling the creation of podcasts, narrations, and brand voice-overs.
  4. Master the process of transforming scripts into engaging videos using AI-driven platforms, making video production faster and more efficient.
  5. Enhance overall digital marketing creativity and productivity, saving hours of manual work by leveraging automation tools.
  6. Build confidence in AI-integrated marketing, gaining practical experience in tools that are reshaping the future of digital content creation.

Your Action

  1. Create a Personal AI Portfolio:
    Use ChatGPT, DALL·E, and Midjourney to design a mini-portfolio that includes your best AI-generated text, visuals, voice samples, and videos. This will help you showcase your creative and technical capabilities to clients or employers.
  2. Build a Real Marketing Campaign:
    Select a product, service, or personal brand. Combine all four AI techniques — text, image, voice, and video — to develop a complete digital campaign (social post, ad visual, voice promo, and short video).
  3. Optimize for Social Media:
    Upload your AI-generated content to LinkedIn, Instagram, or YouTube. Observe which content format drives the most engagement and note key audience reactions.
  4. Reflect and Improve:
    Analyze your results and identify which AI tools or prompt strategies gave the most powerful outcomes. Create a checklist of what worked best for your future projects.
  5. Implement Professionally:
    Offer your AI content creation services to a small business or client with a limited marketing budget. Use this as your first step toward becoming an AI-powered digital marketer.

 

Module 3: Social Media Management

Objective:  Learn to create effective content strategies for different social media channels.

 

Lesson Topic
 

  1. Create High-Performing Brand Content: Learn how to identify and design content types that drive maximum engagement and results for any brand.
  2. Learn from Real Success Stories: Explore top national and global brand case studies to understand what made their social strategies work.
  3. Plan Engaging SMM Content Buckets: Build smart content calendars that attract new Followers and keep your audience consistently engaged.

Tools Name :- ManyChat ; HootSuit ; Canva ; Buffer

 

Activity / Exercise

 

  1. Create Brand Content: Choose a real or hypothetical brand. Using Canva, design three types of content: a social media post, a story/reel visual, and a promotional banner. Focus on colors, fonts, and visuals that match the brand identity.
  2. Analyze Success Stories: Select two brand campaigns (one national, one global). Study their social media posts and engagement. Identify what type of content, messaging, or visuals contributed to their success. Prepare a summary of your findings.
  3. Build Content Buckets: Using Hootsuite or Buffer, create a one-week content calendar for the brand. Divide posts into buckets such as educational, promotional, engagement, and user-generated content. Schedule posts with optimized timing.
  4. Interactive Automation Task: Use ManyChat to design a simple automated chat flow for engaging potential customers on social media. Include greeting, FAQs, and a call-to-action to drive conversions.
  5. Test and Refine: Publish one piece of content on a real or demo social media account. Track metrics like reach, likes, comments, and shares. Adjust the visuals or messaging based on audience response.

 

Benefits of Chapter

  1. Understand how to analyze brand identity and audience behavior to design content that drives engagement, awareness, and conversions.
  2. Learn from real brand case studies — discovering strategies, visuals, and messaging that made top national and international brands successful.
  3. Gain expertise in building strategic SMM content buckets that ensure consistency, creativity, and relevance across all digital platforms.
  4. Master tools like ManyChat, Hootsuite, Canva, and Buffer to automate posting, design eye-catching creatives, manage campaigns, and measure performance analytics.
  5. Develop the ability to create data-driven content plans that align with business goals and adapt quickly to trends.
  6. Enhance their overall marketing efficiency by learning how to blend creativity with automation, ensuring every post contributes to the brand’s growth.

 

Your Action

  1. Launch a Mini Brand Campaign: Choose a product, service, or personal brand. Use your planned content buckets and designed posts to run a one-week social media campaign. Monitor engagement and note what content performs best.
  2. Leverage Automation Tools: Implement ManyChat for automated audience interactions and use Hootsuite/Buffer to schedule posts efficiently. Analyze insights to refine posting times, content type, and messaging for maximum impact.
  3. Build a Portfolio: Collect all your designed visuals, content calendars, and automated chat flows into a digital portfolio. This will showcase your ability to plan, execute, and optimize brand campaigns.
  4. Optimize and Iterate: Review campaign performance metrics. Identify which posts drove the most engagement or conversions. Adjust your strategy and content accordingly for future campaigns.
  5. Offer Practical Application: Apply your skills for a small business, startup, or nonprofit organization to boost their online presence. Use this experience as a case study for your learning and professional growth.
Phase 3: Core Marketing Channels & Platforms 18 lectures

Module 4: Instagram for Business

Objective: Plan, create, and manage a holistic social media strategy.

 

Lesson Topic

  1. Discover Proven Monetization Strategies: Learn how to effectively monetize any business or personal brand for consistent growth.
  2. Master Influencer Marketing & Instagram Ads: Go from basics to advanced techniques to boost brand visibility and conversions.
  3. Automate Like a Pro with Instachamp: Simplify your marketing tasks and save time using smart automation tools.

Tools :- Taplink ; Meta Hastags

 

Activity and Exercise

  1. Monetization Strategy Exercise: Choose a product, service, or personal brand. Brainstorm three different monetization strategies — for example, selling digital products, affiliate marketing, or subscription services. Outline the steps needed to implement each strategy.
  2. Influencer Marketing Practice: Identify two influencers relevant to your niche. Create a mock influencer campaign plan, including collaboration ideas, estimated reach, and expected engagement. Use Instagram Ads to simulate boosting one of your posts for better visibility.
  3. Automation Task with Instachamp: Set up one automated workflow to schedule posts, respond to followers, or track engagement. Test the workflow and make improvements to ensure efficiency.
  4. Taplink & Hashtag Optimization: Create a Taplink landing page for your brand or product. Use Meta hashtags to design a post strategy that maximizes reach. Track engagement for a week to analyze performance.
  5. Mini Campaign Implementation: Combine monetization ideas, influencer planning, and automation to create a mini social media campaign. Monitor metrics such as clicks, impressions, and follower engagement.

 

Lesson Benefits

  1. Learn proven monetization strategies to generate consistent revenue from any business or personal brand, turning social engagement into real profits.
  2. Master influencer marketing techniques and Instagram Ads, understanding how to select the right influencers, design campaigns, and optimize ad performance for maximum conversions.
  3. Gain skills to automate repetitive marketing tasks using tools like Instachamp, saving time while maintaining consistent audience engagement.
  4. Learn to strategically use Taplink and Meta hashtags to drive traffic, increase discoverability, and enhance follower interactions.
  5. Develop the ability to combine automation and influencer strategies to scale marketing efforts without increasing workload.
  6. Build confidence in digital revenue generation, making students capable of turning social media efforts into measurable business results.

 

Your Action

 

  1. Launch a Monetization Test: Pick one monetization strategy you designed earlier and implement it on your brand or a small business. Track revenue, engagement, and audience response to measure effectiveness.
  2. Run a Mini Influencer Campaign: Collaborate with an influencer or simulate a campaign using Instagram Ads. Monitor reach, engagement, and conversions. Use these insights to refine future campaigns.
  3. Automate Your Workflow: Use Instachamp to automate posting, audience interactions, or lead generation. Observe how automation saves time and maintains consistency in your social media activity. 
  4. Optimize Landing Pages and Hashtags: Launch your Taplink landing page with integrated social content and hashtags. Analyze performance metrics such as clicks, conversions, and engagement rates.
  5. Scale and Reflect: Based on results, adjust your strategies for better outcomes. Document lessons learned, create a portfolio of campaigns, and plan for scaling your monetization and marketing efforts.

 

Module: 5 LinkedIn Marketing

Objective:  To help learners build a strong professional presence on LinkedIn

 

Lesson Topic

 

  1. Decode LinkedIn’s Algorithm: Learn how LinkedIn’s algorithm works and use it to boost your visibility and reach.
  2. Connect with Anyone: Master smart strategies to arrange meetings and build meaningful professional connections on LinkedIn.
  3. Run & Optimize LinkedIn Ads: Discover how to create impactful ad campaigns and optimize your profile for maximum engagement.

Tools :- Publer ; wordtune ; Linkedin learning

 

Activity and Exercise

 

  1. Algorithm Experiment: Post three different types of content on LinkedIn (e.g., text post, image post, video post). Track engagement metrics such as likes, comments, shares, and profile visits. Analyze which type of content performs best to understand the algorithm.
  2. Professional Connection Challenge: Identify 5–10 professionals in your niche and send personalized connection requests. Follow up with a meaningful message to start a conversation or schedule a virtual meeting.
  3. LinkedIn LinkedIn Ads Simulation: Create a mock ad campaign for a product, service, or personal brand using LinkedIn Ads Manager. Experiment with targeting options, ad copy, and visuals. Track potential engagement and cost estimates.
  4.  Content Optimization Exercise: Use Wordtune to refine one of your LinkedIn posts. Improve clarity, tone, and professionalism to make it more engaging for your target audience. 
  5. Scheduling Practice: Use Publer to schedule a week’s worth of LinkedIn posts. Analyze engagement patterns and refine posting times for maximum visibility.

 

Lesson Benefits

 

  1. Understand how to decode LinkedIn’s algorithm to increase profile visibility, post reach, and engagement with their target audience.
  2. Learn strategies to connect with anyone professionally, building meaningful relationships that can lead to collaborations, mentorships, or business opportunities.
  3. Gain expertise in creating and optimizing LinkedIn Ads, understanding targeting, ad formats, and performance tracking for maximum ROI.
  4. Master tools like Publer for scheduling posts, Wordtune for enhancing professional writing, and LinkedIn Learning for continuous skill development.
  5. Develop the ability to position themselves or their brand as industry authorities, attracting opportunities and growing their professional network.
  6. Enhance confidence in leveraging LinkedIn as a strategic business platform, turning connections into tangible professional results.

 

Your Action

 

  1. Optimize Your Profile: Revamp your LinkedIn profile with a professional photo, compelling headline, and clear summary. Highlight your skills, achievements, and value proposition to attract the right audience.
  2. Implement Connection Strategies: Reach out to 10–15 new professionals in your industry per week. Schedule virtual meetings or networking calls to build meaningful professional relationships.
  3. Run a Real LinkedIn Ad Campaign: Launch a small-scale LinkedIn ad for a product, service, or personal brand. Monitor ad performance, engagement, and conversions. Adjust targeting and content based on results.
  4. Consistency with Content: Use Publer to schedule posts regularly. Apply your learning from the algorithm experiment to post at optimal times and in high-performing formats. 
  5. Analyze and Reflect: Track engagement metrics, profile visits, and connection growth over 2–4 weeks. Identify what strategies worked best and incorporate them into your ongoing LinkedIn marketing plan.

 

Module: 6 Landing Page

Objective:  Optimization techniques for better lead generation and sales.

 

Lesson Topic

 

  1. Design Effective Landing Page Strategies: Learn how to create high-converting landing pages for any marketing funnel.
  2. Build Lead Magnets & Sales Pages: Master the art of crafting pages that attract leads and drive sales.
  3. Seamlessly Integrate Tools: Add payment gateways, eBooks, and other resources to enhance your funnel performance.

 

Activity and Exercise

 

  1. Design a Landing Page: Choose a product, service, or personal brand. Using tools like Canva, Leadpages, or WordPress, design a high-converting landing page. Focus on compelling headlines, clear call-to-actions (CTAs), and visually appealing layouts.
  2. Create a Lead Magnet: Develop a downloadable resource, such as an eBook, checklist, or template, that provides value to your audience. Integrate it into your landing page to capture leads.
  3. Build a Sales Page: Design a sales page that highlights a product or service. Include persuasive copy, testimonials, pricing details, and a strong CTA to encourage purchases or sign-ups.
  4. Integrate Tools: Add payment gateways, form builders, or automation tools to your landing page. Test each element to ensure smooth functionality and seamless user experience.
  5. A/B Testing Practice: Create two variations of your landing page with slight differences in headlines, images, or CTA placement. Compare performance to understand which version drives higher conversions.

 

Lesson Benefit

 

  1. Understand how to create high-converting landing pages that grab attention, communicate value, and guide visitors toward a specific action.
  2. Learn to build lead magnets and sales pages that attract potential customers and encourage them to engage with your offers.
  3. Gain skills to integrate essential tools and resources such as payment gateways, downloadable eBooks, and other funnel elements to improve user experience and sales performance.
  4. Develop the ability to analyze funnel metrics, identifying bottlenecks and optimizing pages for maximum conversion rates.
  5. Learn best practices in copywriting, design, and user flow that align with marketing goals and enhance overall campaign effectiveness.
  6. Build confidence in turning traffic into tangible results, empowering them to run successful marketing campaigns for themselves or clients.

 

Your Action

 

  1. Launch a Live Landing Page: Publish your designed landing page for a product, service, or lead magnet. Monitor metrics like clicks, conversions, and bounce rates to evaluate performance.
  2. Integrate Lead Magnets: Offer your downloadable resource (eBook, checklist, or template) to capture leads. Track sign-ups and engagement to measure its effectiveness.
  3. Set Up a Sales Page: Publish your sales page with integrated payment gateways or checkout tools. Analyze customer interactions and optimize copy or CTAs for better results.
  4. Optimize Funnel Performance: Review all funnel steps — landing page, lead magnet, sales page, and follow-ups. Identify bottlenecks and make improvements to increase conversions.
  5. Apply Iterative Testing: Use A/B testing results and user feedback to refine your pages continuously. Document successful strategies to replicate in future campaigns or for client projects.
Phase 4: Conversion & Automation 15 lectures

Module 7:  Automation

Objective: To help learners understand how to use marketing automation tools to streamline tasks.

Lesson Topic

 

  1. Automate Communication Effortlessly: Set up automated emails, SMS, replies, troubleshooting, and lead follow-ups to save time and boost efficiency.
  2. Connect All Your Tools Seamlessly: Link multiple apps together in one smooth workflow using powerful automation tools.
  3. Build Smart Automation Flows: Create customized routers and advanced automation setups tailored to your specific business needs.

Tools :- Zapier ; Pabbly

 

Activity and Exercise

 

  1. Automate Email & SMS Follow-ups: Using Zapier or Pabbly, set up a workflow to automatically send emails or SMS to leads after they fill a form or subscribe. Test the workflow to ensure messages are delivered correctly.
  2. Connect Multiple Tools: Link at least two apps (e.g., Google Sheets + Gmail, or Shopify + Slack) to automate a business task. Document the workflow and ensure it runs smoothly without errors.
  3. Build Advanced Automation Flows: Create a customized automation flow that includes conditional logic or routers. For example, route leads to different teams based on their interests or engagement level.
  4. Monitor and Refine Workflows: Track automation results to identify any failed steps, delays, or inefficiencies. Adjust your workflows to improve reliability and speed.
  5. Mini Project: Design a complete automation setup for a small business or project, integrating lead capture, communication, and task management. Present the workflow diagram and explain its efficiency benefits.

 

Lesson benefits

 

  1. Understand how to automate communication channels such as emails, SMS, replies, and lead follow-ups to save time and maintain consistent engagement.
  2. Gain the ability to connect multiple tools and apps seamlessly using platforms like Zapier and Pabbly, ensuring smooth workflows across marketing, sales, and operations.
  3. Learn to build smart automation flows tailored to specific business needs, including routers, triggers, and conditional workflows for maximum efficiency.
  4. Develop skills to reduce manual tasks, improve accuracy, and free up time for strategic marketing activities.
  5. Learn best practices for tracking automation performance and optimizing workflows for higher productivity.
  6. Build confidence in scaling business operations using automation, making processes more efficient and professional.

 

Your Action

 

  1. Implement Live Automation: Set up a live workflow for lead capture, follow-ups, or customer support. Monitor its performance and ensure tasks are executed correctly without manual intervention.
  2. Integrate Multiple Business Tools: Connect all essential apps in one seamless workflow — such as CRM, email marketing, social media, and payment systems — to streamline operations and improve efficiency.
  3. Optimize Conditional Flows: Use routers and advanced logic to segment leads, route tasks, or trigger specific actions based on user behavior. Continuously refine flows to improve accuracy and outcomes.
  4. Monitor & Track Results: Analyze automation metrics such as response times, lead engagement, and task completion. Identify areas for improvement and make adjustments for higher productivity.
  5. Scale Automation for Growth: Apply your automation setups to larger campaigns or multiple clients, saving time while maintaining consistent engagement and operational efficiency. Document successful workflows as templates for future projects.

 

 

Module 8: Facebook Ads & Instagram Ads

Objective: To teach learners how to create.

 

Lesson Topic

 

  1. Understand Meta Ad Psychology: Learn the purpose and psychology behind different types of Meta (Facebook & Instagram) ads.
  2. Master Campaign Creation: Design effective ad campaigns for lead generation, conversions, and retargeting.
  3. Optimize for Performance: Analyze ad results, refine audience targeting, and manage ROI for maximum impact.

Tools :- Pabbly ; Facebook Ads

 

Activity and Exercise

 

  1. Analyze Ad Psychology: Review 3–5 existing Meta (Facebook/Instagram) ads from popular brands. Identify the psychological triggers used (e.g., urgency, social proof, storytelling) and note what makes each ad effective.
  2. Create a Campaign: Using Facebook Ads Manager, design a mock ad campaign for a product or service. Include ad copy, visuals, target audience, placement, and budget allocation.
  3. Experiment with Targeting: Set up different audience segments (custom, lookalike, and interest-based audiences) and create variations of your ads for each segment. Compare how targeting choices may impact reach and engagement.
  4. Optimize Ads: Use Pabbly or Ads Manager analytics to monitor campaign performance. Identify low-performing ads and suggest improvements in copy, visuals, or targeting to boost ROI.
  5. Mini Project: Run a small-scale test ad (even with a minimal budget) or simulate ad results using Ads Manager tools. Track metrics like CTR, engagement, and conversion rate. Document insights and lessons learned.

 

Lesson Benefits

 

  1. Understand the psychology behind Meta ads, including how different ad formats influence user behavior, engagement, and purchasing decisions.
  2. Learn to design effective campaigns for lead generation, conversions, and retargeting that align with business goals.
  3. Develop expertise in audience targeting strategies, including lookalike audiences, custom audiences, and interest-based targeting for maximum reach.
  4. Master tools like Pabbly for automation and Facebook Ads Manager to streamline ad setup, reporting, and optimization.
  5. Build confidence in running cost-effective ad campaigns that deliver measurable results for clients or personal projects.

 

Your Action

 

  1. Launch a Live Campaign: Create a Meta (Facebook/Instagram) ad campaign for a product, service, or personal brand. Monitor key metrics such as CTR, CPC, and conversions to evaluate performance.
  2. Refine Targeting: Test different audience segments using lookalike, custom, and interest-based targeting. Adjust your ad sets based on performance data to maximize engagement and ROI.
  3. Optimize Ad Creative: Experiment with ad copy, images, and videos. Identify which creative variations perform best and implement those insights for future campaigns.
  4. Track and Report Results: Use Facebook Ads Manager and Pabbly analytics to generate reports. Review performance, identify bottlenecks, and make data-driven adjustments for better results.
  5. Scale Campaigns for Growth: Apply your learnings to larger campaigns or client projects. Use automation and optimization strategies to manage multiple campaigns efficiently while achieving consistent ROI.
Phase 5: Paid Advertising & Data Analysis 15 lectures

Module 9: Website Building

Objective: To help learners build a fully functional

 

Lesson Topic

 

  1. Master WordPress Development: Learn to build, design, and manage professional websites from scratch with complete domain setup guidance.
  2. Boost SEO Performance: Add and configure powerful plugins to improve your site’s SEO and visibility.
  3. Customize & Optimize: Personalize your website’s design, speed, and functionality for a seamless user experience.

Tools :- wordpress ; Rankmath ; Hostinger

 

Activity and Exercise

 

  1. Build a WordPress Website: Set up a WordPress website from scratch using Hostinger for the domain and hosting. Install a suitable theme and configure basic site settings.
  2. SEO Optimization Practice: Install RankMath plugin and optimize key pages for SEO. Add meta titles, descriptions, alt tags for images, and internal linking to improve search visibility.
  3. Customize Design & Layout: Personalize your website’s appearance by customizing themes, colors, fonts, and layouts. Ensure the website is visually appealing and consistent with the chosen brand identity.
  4. Optimize Speed and Functionality: Test website speed and performance using tools like PageSpeed Insights. Optimize images, plugins, and caching to ensure fast loading times and seamless navigation.
  5. Mini Project: Create a multi-page website (e.g., Home, About, Services, Contact) with functional menus, forms, and call-to-action buttons. Publish it on a live domain and review the overall user experience.

 

 

Lesson Benefits

 

  1. Learn to master WordPress development, including website creation, domain setup, hosting configuration, and theme selection.
  2. Understand how to boost SEO performance by adding and configuring plugins like RankMath, optimizing content, and improving site visibility in search engines.
  3. Gain the ability to customize website design and functionality, including layout, navigation, speed optimization, and user experience enhancements.
  4. Develop practical skills in website management and maintenance, ensuring security, backups, and smooth operation.
  5. Learn to integrate hosting services like Hostinger efficiently for reliable website performance.
  6. Build confidence in creating professional, client-ready websites that are fully functional, SEO-friendly, and visually appealing.

 

You Action

 

  1. Launch a Live Website: Publish a fully functional WordPress website on a live domain. Test all features, including menus, forms, and multimedia, to ensure a seamless user experience.
  2. Implement SEO Strategies: Use RankMath to optimize your website for search engines. Track performance metrics such as organic traffic, keyword rankings, and page indexing.
  3. Customize for Branding: Personalize website design, layout, and content to match a brand or business identity. Ensure the website is visually appealing, responsive, and user-friendly.
  4. Optimize Speed and Performance: Continuously monitor site speed and performance using online tools. Implement improvements such as image compression, caching, and plugin management.
  5. Portfolio & Client Projects: Document your completed website projects in a portfolio. Use this experience to offer professional web development services to clients or to enhance personal branding.

 

 

Module 10: Search Engine Optimization

Objective: To equip learners with the skills to optimize websites for higher search engine rankings

 

Lesson Topic

 

  1. Enhance SEO with Structured Data: Learn to use structured markup to improve search visibility and rich results.
  2. Perform Technical & Off-Page SEO: Conduct technical audits and implement off-page strategies to boost domain authority.
  3. Optimize On-Page Content: Improve content structure and influence crawl behavior for better rankings and search performance.

Tools :- Semrus ; Google KeywordChecker ; Google Trends ; ChatGpt

 

Activity and Exercise

 

  1. Structured Data Practice: Use tools like Google Structured Data Testing Tool to add schema markup to a webpage. Test and validate the structured data to ensure rich results can appear in search engines.
  2. Technical SEO Audit: Conduct a technical audit of a website using Semrush. Identify issues such as broken links, slow pages, missing meta tags, or crawl errors. Create a checklist for fixes and implement improvements.
  3. Off-Page SEO Task: Identify 5 potential backlink opportunities relevant to a niche or website. Plan outreach or guest posting strategies to increase domain authority.
  4. On-Page SEO Optimization: Select a blog post or webpage and optimize it for target keywords using Google Keyword Checker and Google Trends. Adjust headings, meta descriptions, internal links, and content structure to improve SEO.
  5. Content Idea Generation: Use ChatGPT to generate SEO-friendly blog topics or meta descriptions. Evaluate the suggestions for relevance and search intent.

 

Lesson Benefits

 

  1. Learn to enhance SEO using structured data, enabling rich results in search engines and increasing click-through rates.
  2. Gain expertise in technical SEO audits, identifying issues like broken links, site speed, crawl errors, and implementing fixes for better indexing.
  3. Understand off-page SEO strategies such as backlink building, guest posting, and social signals to boost domain authority and credibility.
  4. Develop skills to optimize on-page content, including meta tags, headings, internal linking, and keyword placement to influence crawl behavior.
  5. Master tools like Semrush, Google Keyword Checker, Google Trends, and ChatGPT to conduct SEO research, generate content ideas, and track performance metrics. 
  6. Build confidence in creating data-driven SEO strategies that improve visibility, rankings, and overall website performance.

 

Your Action

 

  1. Implement Structured Data: Add schema markup to key pages on your website to enable rich search results. Monitor performance in Google Search Console to track impressions and CTR improvements.
  2. Conduct a Full SEO Audit: Perform a technical SEO audit on a live website. Fix issues like broken links, crawl errors, duplicate content, or slow pages to improve search engine indexing.
  3. Build Backlinks Strategically: Reach out to websites, blogs, or directories for backlink opportunities. Track the impact on domain authority and referral traffic.
  4. Optimize On-Page Content: Revise existing pages or blog posts using target keywords, improved headings, meta tags, and internal linking. Monitor rankings and adjust based on analytics.
  5. Track and Refine Performance: Use tools like Semrush, Google Keyword Checker, and Google Trends to track keyword performance and search traffic. Continuously refine SEO strategies based on results for long-term growth.
Phase 6: Organic Growth & Technical Skills 25 lectures

Module 11: Search Engine Marketing

Objective:  To train learners to create and optimise targeted paid search campaigns that drive measurable traffic and conversions.

 

Lesson Topic

 

  1. Master Google Ads: Learn how to set up campaigns and understand how the pay-per-click algorithm works.
  2. Track Conversions & Revenue: Monitor sales, form submissions, and ROI to measure campaign success.
  3. Optimise Campaigns Effectively: Use advanced targeting, A/B split testing, and find the best optimisation strategies for maximum results.

Tools :- Semrush ; Google Analytics ; Google Ads ; Youtube Analytics

 

Activity and Exercise

 

  1. Campaign Setup Practice: Create a mock Google Ads campaign for a product, service, or personal brand. Set campaign objectives, ad groups, targeting options, and bidding strategies.
  2. Conversion Tracking Exercise: Set up conversion tracking using Google Analytics or Google Ads. Simulate tracking sales, form submissions, or leads to understand how conversions are measured.
  3. A/B Split Testing: Create two variations of ad copy or creatives for the same campaign. Monitor which version performs better based on CTR, impressions, and engagement metrics.
  4. Audience Targeting Task: Define multiple audience segments (location, demographics, interests) and assign different ads to each segment. Analyse how targeting choices impact ad performance.
  5. Mini Campaign Analysis: Use YouTube Analytics or Google Analytics to simulate tracking a campaign’s performance. Record metrics like clicks, impressions, conversions, and ROI. Suggest optimisations to improve campaign results.

 

Lesson Benefits

 

  1. Learn to master Google Ads setup, including campaign types, bidding strategies, and understanding how the pay-per-click (PPC) algorithm works.
  2. Gain expertise in tracking conversions and revenue, using tools like Google Analytics and YouTube Analytics to measure campaign success and ROI.
  3. Develop skills to optimise campaigns effectively through advanced targeting, audience segmentation, and A/B split testing to maximise ad performance.
  4. Understand how to analyse performance metrics such as CTR, CPC, impressions, and conversions to make data-driven decisions.
  5. Master the use of Semrush, Google Analytics, Google Ads, and YouTube Analytics for research, campaign tracking, and continuous improvement.
  6. Build confidence in running cost-effective paid advertising campaigns that deliver measurable business results for clients or personal projects.

 

Your Action

 

  1. Launch a Live Campaign: Set up and run a real Google Ads campaign for a product, service, or personal brand. Track key metrics such as CTR, CPC, impressions, and conversions.
  2. Implement Conversion Tracking: Use Google Analytics or Google Ads to monitor sales, leads, or form submissions. Ensure accurate tracking to measure ROI effectively.
  3. Optimise Ads Continuously: Perform A/B testing for ad copy, creatives, and audience segments. Use data insights to refine targeting, bids, and messaging for better results.
  4. Analyse Performance Metrics: Regularly review campaign metrics using Semrush, Google Analytics, and YouTube Analytics. Identify areas for improvement and implement optimisation strategies.
  5. Scale Campaigns for Growth: Apply your learning to larger or client campaigns. Optimise budget allocation, targeting, and ad formats to achieve higher conversions while maintaining cost efficiency.

 

 

Module 12: Digital Design Mastery

Objective:  To help learners create visually appealing and high-impact digital designs using modern tools and essential design principles.

 

Lesson Topic

 

  1. Learn Essential Design Principles: Understand the dos and don’ts to create visually appealing and effective designs.
  2. Build Your Brand Kit: Use Canva to establish consistent branding elements for your business or personal brand.
  3. Master Ad Creatives: Create high-impact static and carousel ads that capture attention and drive engagement.

Tools:- Canva

 

Activity and Exercise

 

  1. Design Principles Practice: Create three sample designs (social post, banner, and ad) applying design principles such as contrast, alignment, balance, and hierarchy. Analyse which elements make each design visually appealing.
  2. Build a Brand Kit: Using Canva, establish a brand kit for a product, service, or personal brand. Include logo, color palette, fonts, and templates for social media posts and marketing materials.
  3. Static Ad Creation: Design a static ad that highlights a product or service. Focus on clear messaging, strong visuals, and compelling call-to-action (CTA).
  4. Carousel Ad Creation: Create a carousel ad with 3–5 slides in Canva. Ensure consistency in design elements while effectively conveying a message or story across slides.
  5. Peer Review Exercise: Share your designs with classmates or peers. Gather feedback on visual appeal, clarity, and engagement potential. Make improvements based on constructive feedback.

 

Lesson Benefits

 

  1. Learn the essential design principles, including layout, color theory, typography, and visual hierarchy, to make content more professional and impactful.
  2. Develop the ability to build a complete brand kit in Canva, ensuring consistent branding elements such as logos, colors, fonts, and templates across all marketing materials.
  3. Master the creation of high-impact static and carousel ads that grab attention, communicate messages clearly, and drive audience engagement.
  4. Understand how to apply design best practices to marketing campaigns, social media posts, and promotional content.
  5. Build confidence in producing creative, professional visuals efficiently using Canva, even without advanced graphic design experience.
  6. Enhance overall digital marketing effectiveness by combining strong design with strategic messaging to attract and retain customers.

 

Your Action

 

  1. Launch Real Ads: Design and publish static or carousel ads for a product, service, or personal brand. Track engagement metrics such as likes, shares, and click-through rates to evaluate performance.
  2. Implement Your Brand Kit: Use your Canva brand kit across all marketing content to ensure consistent visuals and messaging. Apply it to social media posts, banners, and promotional materials.
  3. Refine Designs Based on Feedback: Collect feedback from peers, clients, or target audiences. Adjust colors, fonts, layouts, and messaging to improve visual appeal and effectiveness.
  4. Experiment with Different Formats: Create various content formats such as Instagram posts, Facebook ads, stories, and banners. Analyze which format performs best for engagement and conversions.
  5. Portfolio Development: Compile your best designs into a professional portfolio. Showcase your ability to create visually consistent, engaging, and effective marketing materials for clients or personal projects.
Phase 7: Career Preparation 25 lectures

Capstone Project & Career Support

Objective: Integrate all skills and prepare for the job market.

Activities:

  • Final Assignment: Build a complete digital marketing strategy for a real or hypothetical business, incorporating AI content, social media, a landing page, SEO, SEM, and Meta Ads.
  • Interview Preparation: Review and practice answers to common interview questions (from the Q&A sheets).
  • Certification & Placement Support: Receive your recognized certification and access career guidance.

Course Projects

Executing a Digital Project with Google Analytics

Analyzing data from the internet is a valuable asset for businesses as it allows them to make informed decisions. Developing your analytical abilities by working on projects that involve examining sources of information can be an attractive addition to your resume.

Read More
Launching Instagram Campaigns Project

Creating a campaign on Instagram works similarly to creating an ad on Facebook; you can tailor your target audience by demographics or interests, customize how long the ads will run for, as well as determine what budget range best suits your needs.

Read More
Optimizing Websites to Increase Online Traffic

Start by selecting multiple websites relevant to your business so that you can judge the performance of the website’s SEO properly. Also, implement jotting down potential keyword ideas along with other suggestions, like URL customization or placement.

Read More

Tools Covered

SEMRUSH
AHREF
GOOGLE ANALYTICS

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Frequently Asked Question

  • Industry-Relevant Curriculum: Master digital marketing concepts and best practices while staying updated with the latest trends, through a curriculum developed by industry professionals
  • Live Classes: Learn directly from experienced digital marketing professionals who bring real-world knowledge into the classroom
  • Practical Experience: Learn by applying theoretical knowledge through live projects, case studies, and assignments
  • Expertise in Key Tools:  Become an expert in widely used digital marketing tools like Google Analytics, SEMrush, Facebook Ads, etc
  • Budget-Friendly & Flexible: Choose from live and self-paced options tailored to fit your schedule and budget

Digital marketing professionals can explore their career opportunities in sectors like advertising, retail, information technology, healthcare, and education.

The top job titles in the Digital Marketing field include:

  • Digital marketing manager
  • Social media marketing expert
  • Search engine specialist
  • SEO manager
  • Content marketing manager

Digital marketing is a diverse field. Depending on your interests, you can choose either a general or specialized role. Professionals can start by taking up the Digital Marketing Master’s Program to learn the basics of the field and then move onto specialization. You can choose to become an SEO specialist, PPC specialist, social media marketing specialist, content manager, or digital marketing specialist when considering a specialization.  

Companies like WIPRO, HCL, IBM  offer great job opportunities for digital marketing professionals.

Career Scope?

    • Content Marketer
    • SEO Specialist
    • Social media marketing expert
    • SEM/PPC Specialist
    • Social Media Manager
    • Email Marketing Specialist
    • Analytics Manager
    • Conversion Rate Optimizer
    • Influencer Marketer
    • Digital Marketing Strategist

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Your Instructors

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Anuj Mishra

B-Des in Design, 4 Year Corporate Experience in Graphic Design & Video Editing.

Person

Rohit Kumar

BBA in Marketing 4 Year Corporate Experience in Digital Marketing.

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Smruti Rangadal

BA Physiology : MBA HR and Marketing : 5+ Year Experience in Personality Development and Corporate Relation

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Pratikhya Das

BA English Honor's : MBA HR and Marketing 4 Year Experience in IT Recruitment & Talent Acquisition