Best Online video marketing Training Institute In Delhi (Noida).

Course Content

Module 1: Introduction • Importance of video marketing to get the visibility and customers on the internet • The benefits of online advertising compared to other forms of advertising • Advertising on Google, Bing, Yahoo and other search engines, networks and websites. Module 2: Keyword Research • Introduction to keywords. • Choosing the right keywords based on the business angle and what customers search on search engine. • The various types of keywords matches and the significance of each keyword match type. Module 3: Google AdWords • What is Google AdWords • How Google AdWords works • The various sections of AdWords and best practices defined by Google • Bidding Strategy (CPC), Types of Bidding Strategy-Manual & Auto, • Strategies for Advanced Level Bidding • Enhanced CPC, CPA, Flexible Bid Strategy • Advantages and disadvantages of Bid strategies. Module 4: Creating PPC ad campaigns • The Pay Per Click ad campaign • How PPC works • Creating a new ad campaign • Choosing the language, location and understanding the Google bidding process for PPC ads • Various stages of ad campaigns • Deploying split test in ads, AdGroups, Keywords, Ads, etc. Module 5: Getting the best out of Google ads • Introduction to various Google ad networks • Google Display network • Advertising campaign types- Display, Search, Shopping and Video • Comparison between Search and Display Campaign • Deploying video ad campaigns • Callout extensions and other special features of Google ads • Understanding of how AdWords rank Ads? • Detailed description of AdWords Algorithm(Adrank) • Quality score • Importance of Quality Score • CTR • Importance of CTR • Bids • Ad-extensions and its Types • Add Ad-extensions in Campaign • AdGroups Creation using tool. Module 6: Using metrics to analyze campaigns • Working with the various metrics in Google ad campaigns • Monitoring the right metrics • Taking the decisions based on the analytics • Measuring the performance of ads • Understanding the use of Conversion Tracking • Way to set up Conversion Tracking • Track Code in website • Verifying Conversion statistics Module 7: Optimizing the PPC ads • In-depth understanding what works in PPC ad campaigns • Daily budget for ads • Starting and stopping of the campaigns • Importance of ad groups, ad positioning, ad rank, ad action & quality score of ads • Cost per click calculations • Keyword Planner Tool different types of keywords-broad, exact, phrase &synonym negative • Advantages and disadvantages of keywords • Ads Creation & Ad metrics • Display URL & Destination URL • Write an ad copy? • Good and bad examples of Ads • Ways to increase CTR • Quality Score and how to increase it • Significance of Negative Keyword • Evaluate Campaign statistics • Conversion Report in Optimization • Keyword Optimization • Ways to reduce OPC • Analyze competitors Performance • Analyzing your competitors performance • Identify Fraud Clicks Module 8: Creating targeted ad campaigns • Various aspects of targeted ad campaign • Targeted placement • Targeting the audience • Demographics • Creating dynamic ads with data feeds • Google sponsored promotion • Understanding the audience list and having the right targeted approach. Module 9: Display Ad Campaign Creation • Display Campaigns – All features and Mobile App • Increasing engagement through Remarketing • Comparison between Display and Search Campaign Settings • Performing campaign settings • Google Ad Scheduling • Google Ad Delivery • Placement of Ads • Creating various AdGroups • Using display planner tool • Finding relevant websites for ads placement • Creating text ads • Creating banner ads using tools • Uploading banner ads • Examples of good/bad banner ads display campaign Module 10: Google AdWords Express • Introduction to Google AdWords Express • How it differs from Google AdWords • The various features and advantages of AdWords Express • Ensuring minimal management • Getting the right performance of ads. Module 11: Reporting in PPC • Extracting the right reports with Google AdWords • Key performance indicators • Reporting segments • Dimension tab and other useful reports in Google AdWords. Module 12: Remarketing Techniques • Introduction to remarketing • Remarketing campaign setup • Remarketing List Creation • Creating advanced level Lists